At williams group / pr / LLC, we listen, we counsel, we guide – and we produce success.
Public Relations Planning
We work closely with you and your team to identify strengths and weaknesses, areas of threat and opportunity, and then work to create a strategic PR plan to achieve your goals. We research, plan, communicate and evaluate to ensure the campaign meets its goals – and that you meet yours.
We help you build a better relationship with your audience through the media. That improved relationship can be measured in increased sales, more foot traffic, greater donations, expanded community dialogue or voter support, among others. Through comprehensive media campaigns that can include news releases, opinion columns, TV interviews and web support, we help you gain news coverage and public awareness.
There is an art and a science to passing information campaigns and bond referendums. Our firm led the successful 2010 Operation F-35Beaufort campaign to land five squadrons of Joint Strike Fighters with an immediate economic impact of $400 million and long-term value of $2+ billion. We helped pass more than $326 million in school facilities bond programs.
While each community is different, our strategy, our tactics and our philosophy is universal. Let us help you help your community be the best it can be – now and into the future. Williams Group PR won the Mercury Award of Merit for community relations from the S.C. Public Relations Society of America and, with the Beaufort Regional Chamber of Commerce, earned the Gold Award from the American Association of Chamber Executives as the Best Chamber/Community Campaign in 2010. Other awards include the Golden Achievement Award in 2008 from the National School Public Relations Association for the successful $162.7 million school bond campaign in Beaufort County, SC.
Marketing and Writing
We excel at words. We help you identify the best method to share your message – a stronger social media presence? a brochure? newspaper ad? online ad? article for the paper? a corporate backgrounder for local, regional or national publications? a new or upgraded website? Then we work to help you share your key message most clearly and persuasively. As needed, we tap talented graphic designers, web developers and social media experts to give your message the “wow!” factor to make it pop from the crowd.
In this way, we help you strategically target your marketing and PR to maximize bottom line impact.
Once you’re in a crisis, it’s too late to start planning your way out. Proper advance planning can help you and your organization avoid long-lasting damage when a problem arises.
Branding & Logo Development
When the typical consumer is bombarded by more than 10,000 images and messages each day, it is absolutely critical that your first impression be strong enough to hook them. That’s where branding comes into play. We take a coordinated approach with your team to integrate all aspects of your organization into one cohesive message that becomes your brand. A key aspect of this effort is the graphic imaging, and our virtual team excels here.
williams group / pr can assess your current website for effectiveness and recommend changes, or we can help you build a website from the ground up. Your website should support your brand, be visually enticing, and clearly communicate your key messages. We can help you find success in this exciting and essential area.
Community Relations & Special Events
We help you build and grow beneficial relationships with your community through partnerships, sponsorships, issue involvement, targeted investments and PR planning. Special events, properly organized, promoted and executed, draw interest and attention to your issues, be it increasing sales, raising money, celebrating achievements or raising awareness.